Georgiana Head teaches IFA magazine how to work the room.

Ten second summary

• People, preparation and punctuality
• Ask the right questions and have the correct responses ready
• Exchanging business cards and following up

In the course of presenting a recent seminar on networking, two clear points emerged. First, I like people and successful networkers enjoy meeting new people. Second, it is much easier to talk to people by finding out what they do and who they want to meet and thereby helping them achieve their goals than it is to try to push one’s own agenda. Effective networking can produce an increase in contacts, new suppliers and work, and profile. Building and maintaining an active networking circle can also boost one’s social life as well as laying the foundations for long-term client relationships.

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